6 Ways to Become a Successful Sports Agent

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6 Ways to Become a Successful Sports Agent

A successful sports agent occupies one of the highest profile jobs in the country. They deal with celebrities, the media, and sports teams to get the best possible contract for their client while also maintaining their charges’ public image. To join the successful sports agent ranks, you must obtain an education, gain the trust of athletes, and develop your negotiating and marketing skills. Following are a few steps you need to take if you want to become a successful sports agent.

Become a successful sports agent

Get an Education

While a bachelor’s degree is not required to become a sports agent, it provides you with an invaluable education that prepares you for your career and gives you an edge on the competition. Most sports agents hold a degree in sports management, exercise science, or kinesiology. After earning the degree, you might want to further your education with an online masters in sports management, which allows you to obtain valuable work experience without having to attend class in person. Other popular graduate programs for agents include law and business.

Obtain an Internship

Many sports agents work with companies that provide athletes with contract management. The best way to get your foot in the door is by serving an internship with one of these companies, which are usually based in major market areas like New York, Los Angeles, Chicago, or Miami. Not only will you gain valuable experience, but you will work one-on-one with clients who are difficult to acquire by yourself.

Get a License

Most states require sports agents to acquire a license to practice in their field. Fortunately, the process only requires you to fill out an application and pay a small fee. California and Florida have the most stringent rules placed upon agents, so a knowledge of the legal requirements comes in handy.

Build Brand Identity

Get educationEducation provides you with the background you need to become successful, but your brand also requires attention. Both you and your clients must build and maintain unique brands to succeed in this industry. Athletes want to work with someone who is capable of both marketing their skills and managing their careers. To become that professional, learn how to highlight the positive aspects of your client both on and off the field. Simultaneously, you must build a name for yourself based on your competence in negotiations.

Make Connections

The most vital aspect of becoming a successful sports agent is the ability to network. Whether it’s with other sports agencies, teams, or individual players, these connections make or break an agent. Attend as many networking events as possible to make yourself visible. You never know who you’ll meet.

Love What You Do

Embrace your career as a sports agent and nurture your passion for the industry. Since the sports industry is highly competitive, you need to show athletes and prove to yourself that there’s nothing you’d rather be doing.

Becoming a sports agent requires discipline, knowledge, and the ability to maintain a relationship with your clients. The most successful agents don’t make excuses

Author: Jeni

Certified by the Professional School of Fitness and Nutrition in March, 1995; honored for exemplary grades. Practicing fitness and nutrition for over 20 years. Featured in the Feb. 1994 issue of "Shape" magazine. Featured in Collage in the spring issue of 1995 Low fat recipe's published in Taste of Home, Quick Cooking, and the Milwaukee Journal-Sentinel, among others. September, 2001: Featured in "Winning The War on Cholesterol" By Rodale Publishing