5 Ways To Promote a Personal Training Service

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Personal Training Service

Becoming a personal trainer is a fantastic way to jump start your career. Not only is it a far cry from sitting in front a computer all day, but in some cases you can even set your own hours, working as little or as much as you want too. However, if you don’t have any clients to fill your schedule with, then you may be forced to work as little as possible anyways.

Luckily there are plenty of ways to market your personal training service and it doesn’t vary much from marketing in any other industry. In fact, marketing for a personal trainer comes much easier because there are not a ton of personal training services out there hogging up all the clients, so to speak. Moreover, marketing a personal training service can have exponential results thanks to the increasing desire amongst the general population to become fit and healthy.

Still though, as easy as marketing may be, there is still a right and a wrong way to go about it. Doing it wrong can have the same results as one of your clients bench-pressing wrong—inconsistent results! So before you do anything, here are just a few marketing tidbits to help out:

Word of Mouth:

Your voice—as well as the voice of others—is one of the foremost ways to ascertain new clients. You probably didn’t start a personal training service on a whim, right? That means you have had some success with past clients. Those clients are walking proof that you are well worth the money. Not only that, but you could also set up a referral program that offers existing and past clients and incentive to refer others to you. Word of mouth is also a phenomenal way to promote any products you might be selling as well. You can further boost your marketing efforts by hosting fitness themed giveaways and contests. People always like a good contest (and of course, free stuff!), so use this to your advantage.

Get With the Times:

In other words, get a website. With the internet being such a thriving presence these days, it would practically be stupid for a business not to have one. Most people use the Internet daily for a variety of reasons, of which might include looking for personal training advice. Think of a website as a virtual brochure of sorts, providing information to all those who care to see it. Not only that, but your website is your creation. What I mean by that is you can sell yourself as little or as much as you want too by posting credentials and client testimonials, as well as your rates, services and hours. I recommend that you also have a blog section on your site where you can regularly post articles. This will keep your visitors happy and coming back.

Be A Know-It-All:

Sure there is the classic cliche that nobody likes a know-it-all, but when it comes to marketing your personal training service, being an expert will play to your advantage. Establish a social medial presence and answer questions that your followers might have. In fact, whenever anybody wants to speak with you, show them that you are an expert. Somebody who can they can trust to provide honest answers. This will build people’s trust that you can do what you say you can do and hopefully, expand your business.

The Almighty Pen:

Believe it or not, you can write your way to marketing success. The fact remains that you are your own best advocate. You know first-hand that you have the skills necessary to shape and transform the average Joe into a Spartan warrior. So put a pen to paper (or fingers to keyboard) and tell the world. The internet is your best friend in this case. There are so many Internet publications out there that would be more than willing to publish article and blog posts that you write.

Other Business Can Help:

While I would not recommend doing this with your direct competition, you can actually increase your clientele by referring them to other businesses. What you would want to do in this situation is find businesses that would want the same demographic as you. These might include physical therapists and stores that sell sport’s products, but there are others too; just depends on your location. As you refer clients to those businesses, they would return the favor by recommending you to their clients as well. So in a nutshell, not only would you potentially be expanding your client base, but you would also be supporting local businesses too.

Author: Jeni

Certified by the Professional School of Fitness and Nutrition in March, 1995; honored for exemplary grades. Practicing fitness and nutrition for over 20 years. Featured in the Feb. 1994 issue of "Shape" magazine. Featured in Collage in the spring issue of 1995 Low fat recipe's published in Taste of Home, Quick Cooking, and the Milwaukee Journal-Sentinel, among others. September, 2001: Featured in "Winning The War on Cholesterol" By Rodale Publishing

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